MARCH 10 - APRIL 28, 2021    |    The registration for the March/April cohort is now closed.
We will be offering another cohort in May 2021.
Please sign up and you will be added to the registration list for May/June 2021 cohort

Lead the Shift is a development program delivered by the Greater Charlottetown Area Chamber of Commerce and PEI Connectors. The goal of the program is to ensure newcomers to PEI find employment corresponding to their education, skills and work experience, to help address labour market shortages in the province.   
This program is for leaders and professionals (HR, CEO, etc.) who are responsible for overseeing strategies within their organizations and who want to be more inclusive: to lead, engage and work with diverse teams.
The focus will be to develop a greater capacity within organizations to be ready to welcome newcomer talent to support the success of their businesses.


You will develop competencies within yourself, your team and your organization, for championing diversity and inclusion.
• To provide information, tools, and knowledge to support employers in PEI to increase levels of workplace diversity and inclusion, and develop diversity and inclusion competencies in their respective businesses. Participants will understand diversity and inclusion competencies, and discover how they apply to their businesses.
• To gain understanding and a path to develop a foundation for the implementation and evaluation of diversity & inclusion strategies and policies in their respective workplaces. Participants will develop a framework for diversity and inclusion policies in their organizations.
At the end of the program, participants will have a greater capacity to lead their organizations to be ready to welcome newcomer talent to support the success of their business. They will have a greater understanding of attraction, recruitment, selection, on-boarding and retention practices for their organizations.


  • FREE eight week program that will run from March 10 to April 28
  • Includes seven workshops with guest speakers, and one-on-one consulting sessions focusing on diversity and inclusion policies within your organization
  • Workshops will run from 9 am to 11 am
  • Scheduled dates for the workshops are: March 10, March 17, March 24, March 31, April 7, April 14, April 21 and April 28
  • The program will be delivered virtually ( via Zoom) 


  • The deadline to register is Friday, February 26, 2021. 
  • Two participants per organization are welcome to attend the program. Each participant should fill out the form separately. 
  • INVESTMENT - We are happy to be able to offer this program at no cost to participants. To optimize this opportunity for the benefit of your employees, potential employees and business, the investment that we do require is full participation in all elements of the program. We know that this investment will be worth it!


Pam August is a facilitator, coach, consultant, and founder of the performance-enhancing practice,
Connecting Potential. She believes that we all have the need and ability to connect (bring together) our potential (capacity to develop or become) - be it within us, between us or amongst us.
Pam works with select purpose-driven organizations and communities supporting cultural and strategic alignment and activation, while creating spaces that are inclusive and embrace the many gifts that diversity brings. As a certified organizational and relationship systems coach, Pam sees and works with the relational intelligence that lives between and amongst us for lasting, positive impact. A lifelong learner, Pam’s insatiable curiosity and energy build powerful connections with and for everyone she supports and guides.
She has a special connection to PEI.  Her grandfather was an Islander, and she has been a summer resident on Tracadie Bay since 2008. She is often seen teaching yoga on the beach along the North Shore.



Please contact Nindiya Sharma, Marketing & Special Projects Manager, PEI Connectors for more information. 
Email: nsharma@charlottetownchamber.com
Phone: 902.628.2000 ext. 256